The Three Cs of Commerce: Jordan McKee, 451 Research
Jordan McKee, research director for 451 Research, discusses the demands customers have in commerce experiences today, typified by the "3 Cs" - convenience, context and control. 451's recent forecast predicts that digital commerce will grow 7X the rate of in-store sales globally by 2022. McKee describes the implications of this significant change for issuers and others in the payments ecosystem. The views and opinions expressed in this video are those of the interviewee and do not reflect the opinions of PULSE.