2025 Debit Issuer Study: 20 Years of Growth, Transformation, and Opportunity
Marking its 20th edition, the 2025 Debit Issuer Study reports on debit’s progress, growth, and resilience amid evolving risks.
The 2025 PULSE Debit Issuer Study is the 20th edition of the annual report on debit use and issuer performance. Over the last two decades, the debit market has expanded as issuers adapted and evolved to meet consumer demands and regulatory requirements.
The 2025 report shows steady progress in debit. Modest year-over-year growth affirms its resilience, while rising digital adoption drives investment in new capabilities. Enhanced security has reduced the effectiveness of traditional fraud methods – but friendly fraud and scams are on the rise, emerging as the new battleground. While issuers continue to monitor and address new risks and obstacles, the past year shows how they have been able to adapt and rise to the challenge.
Access the 2025 Debit Issuer Study to learn more.